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Our vision is that every young person feels the capacity to BEDAZZLE. Our founders, lifelong professionals working with young people in public health, education, and care, have seen this belief in oneself slipping incrementally from our young people over the past decade.
Never before have young people had more dimensions to interfere with their development – globalisation and the climate crisis, social media, high rates of crime, and poverty and inequality. In fact, the West Midlands, where we are based and operate, have some of the worst pockets of deprivation in the UK, including Birmingham, which has the 6th highest deprivation in the country. Yet statutory services have been cut annually in recent years, leaving gaping holes in support for children and young people, even while demand is rising for services.
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